Not your average logo design company
We create memorable brand identities for bold brands
Benefits of a solid brand identity
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A unique logo design will help your company stand out
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Professional branding builds reputation and creates trust
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Authentic branding creates loyal customers
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A compelling brand identity attracts new customers
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A relatable brand identity connects with your users
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Strong brand values can inspire employees
Create a brand identity worth remembering
Enter Fixate. We're serious about getting your brand the attention it deserves. Whether you’re a trailblazing new business looking to create a brand from scratch, or you simply want to bring new life to your existing brand, we’re the team for you!
We’ve been designing brand identities since 2013. Over the years, we’ve found that design magic happens when we stay curious, and push the envelope. We tap into what makes your business unique, and create a logo design and accompanying brand identity that brings that uniqueness to life.
Our brand identity design services
Logo design
For many businesses, image is everything. But, there’s more to a logo than just looks. Our brand identity designers have a knack for capturing your brand’s essence and communicating it to the world. We like to think of a logo as the figurehead of your company, so we make sure that it communicates your values clearly, boldly, and (sometimes) loudly! Here’s how we design logos that “wow”:
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Before we lift a pencil, we first need to get to know your brand. Our logo design company does this through research. We start off by learning about your business, and understanding your offering. Next, we take a peek at your competitors, and unpack what makes you different. Lastly, we determine the kind of image your brand should portray to the world.
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Now that we know who you are, we work out which logo design style will represent your brand best. We collect a range of inspiring designs and colour palettes and put them together in a digital moodboard. The aim of the moodboard is to show you what we think will work well for your brand, and why. Once we have your feedback, we’ll have a clearer idea of your logo goals.
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Once you’ve selected the elements from the moodboard that you think are right for your brand, our brand identity designers get to work! We like to give you options, so we create 2-3 different logo designs for you to choose from. We’re not just any old logo design company; we make sure that every logo option represents your brand beautifully.
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Once we’ve settled on a logo design that you think sets your brand apart, we’ll hand the logo files over to your team. We provide the final design in all the colours and file formats that you require. With a wide range of file formats, you can make sure that your logo will look great wherever it’s displayed.
Digital brand identity design
Our brand identity designers know everything there is to know about creating a stellar brand reputation online. They are passionate about curating your brand’s digital look-and-feel so that it connects to your audience on an emotional level. Even the smallest detail can impact your image, so bring in the right experts to take charge of your digital reputation! Here’s how we can help:
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Your brand has a personality, and sticking to a consistent tone of voice is a great way to express it. Wherever your users meet you - whether it’s on your website, social media, or email newsletter - it’s important to stay true to your brand personality with a writing style that reflects who you are. Having tone of voice guidelines will ensure everyone sticks to the same writing style, tone and personality. We also include a few writing do’s and don’ts so your writing is always the best it can be!
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Although social posts may be temporary, your brand’s digital reputation is lasting, so we make sure that it gets the care it deserves. Social media platforms are the perfect place to showcase your brand, so our digital identity designers take the time to create beautiful social media profiles, covers, skins, and avatars. We want you stand out from your competitors, and look down-right professional doing it!
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Ready to take the plunge into email marketing and come out on top? To get an email campaign right, not only do you need top-notch copy, but you also need a professional email template that looks great on both desktop, and mobile devices. Work with our digital identity designers and copywriters to make your email newsletters a must-see in your customers’ inbox!
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Tired of the same old stock illustration that everyone and their mother seems to be using? We up the ante with custom illustration that’s tailored to your brand! We know how to create a unique illustration style that reflects your brand’s personality, and speaks to your users. Give your website, app, social media profile, or email campaign some pizazz with custom illustration!
Brand guidelines
Think of your brand guidelines as the ultimate rulebook for anyone who works with your brand. They ensure that your image remains consistent across different media, and are especially helpful when there are a number of people working with your brand.
Here’s what we’ll include in your brand guidelines:
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Your logo always has to look good. The key to getting this right, is by sticking to the best practices outlined in our brand guidelines. They describe exactly how your logo should and shouldn’t be applied, resulting in a consistent brand identity across all your platforms.
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Your brand’s colour palette is almost as important as your logo, and should be treated as such! After carefully selecting the colours that add magic to your brand, we lay them out in your brand guidelines along with their associated colour codes. Using colours consistently is important for brand recognition.
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There are so many fonts out there, it can sometimes be overwhelming to know where to begin! Don’t worry; our brand identity designers are skilled at choosing the fonts that will work best for your brand. We list the selected fonts in your brand guidelines, and describe how typography should be applied.
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Every photo or image has a certain personality, whether it be because of their subject matter, lighting, or mood. This personality should match the rest of your branding to maintain a consistent brand feel. Our brand guidelines describe the type of imagery you should use, and how they should be applied.
It’s also important that your brand and business strategy align. To find out more about this check out: 5 Ways to align my business and brand strategy for success.
Copywriting
Behind every piece of copy we write, lies the goal to create clear, useful, and brand-appropriate information that your customers will love. That’s why our copywriters work tirelessly to give your brand a unique voice that really speaks to your customers. Here’s how we can help:
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When it’s done right, website copy can be powerful. It helps guide your users through your website, and entices them to stay longer. The more time your users spend browsing, the more likely they'll make a purchase, or contact you. We also use your website copy to help boost your search rankings. We do this by ensuring your content includes the right keywords so users can easily find you in search results.
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Blog articles are an excellent way to share relevant information with your users. They also give you the opportunity to show off your expertise! When updated regularly, your blog can be an effective SEO tool, helping you to boost your search rankings, and get your website to appear higher up in search results. Get more clicks with SEO-optimised blog articles!
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Newsletters and email campaigns are all about creating quality content that is valuable to your users. With the right copy, they can be an excellent way to create loyal customers. Our copywriters focus on creating eye-catching subject lines and punchy copy that stands out in your customer’s inbox.
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An effective social media post is witty, short, and includes well-placed calls to action. Getting this balance right can be quite tricky to achieve. Never fear - our copywriters are experts at creating social media posts that not only perfectly capture your brand, but also have some serious “share” appeal!
If you’re keen to learn more about writing copy for your website, check out: Website copy, no problem. Here are 5 things you need to know.
A branding and logo design company that gets you
Creating effective branding can be a powerful way to connect with your customers. So let’s get to know each other so that we can kick off your brand journey!